Background
An independent provider of wireless technology, Iyonder specialised in the hospitality, education and health sectors. Their solutions enabled unlimited data, voice and video access across environments such as universities, hospitals and campsites. They approached Origin 1 to create a new brand identity that would help further establish their presence in a competitive market.

Outcome
The new brand mark incorporated the ‘i’ and ‘y’ letter forms and was designed to convey integration and connectivity. This theme was developed throughout the advertising, and a new memory hook, ‘byond your wireless dreams’ was created. A fluid background element and colour scheme brought a modern and accessible feel to the marketing materials and packaging.